120 years of building,
everything.
One hundred and twenty years of making the steel the world stands on deserves more than a corporate milestone. It deserves a piece of work as strong as the material.
One hundred and twenty years of making the steel the world stands on deserves more than a corporate milestone. It deserves a piece of work as strong as the material.
A 125-year story told as film and built as a sculpture. Heritage translated into a present-tense global moment, from India to the world.
A 150-year archive made to feel present-tense. Proof we can carry enormous heritage weight without turning it into a museum piece.
The film that started it. Our first, made a decade ago, and the reason brands keep trusting us to hold the moments that matter.
An anniversary is the one moment a brand is given permission to talk about itself, and be listened to. Waste it on a logo and a montage and you don’t get another for a decade.
Tata Steel built India's first steel city from nothing. A 120th should carry the weight of that ambition.
A round number buys attention that money usually can’t. It is the rare window to reintroduce the whole brand, not run another campaign. The work has to be worthy of the number.
We build a single creative idea and carry it across film, sculpture, anamorphic out of home, digital and social. One story, told at every scale, from a phone screen to Piccadilly Lights.
We run global experiential activations, so the moment doesn’t just play on screens, it happens in the room, in the city, in the markets that matter.
